Most of what you know
about your customers
is wrong

Every business is based on a few key assumptions.

When your assumptions are valid, your business can grow. Fast.

Yet sometimes, critical assumptions are wrong. Maybe they were never tested. Maybe things changed.

Either way, incorrect assumptions about your customers, competitors or markets can spell disaster for your company.

Get the MarketFit advantage

MarketFit brings decades of experience leading and advising companies across numerous markets.

Our unique approach helps you quickly identify key assumptions. Separate opinion from fact. Identify important information that you don’t yet have. And help you get that needed info. Fast.

With MarketFit’s guidance, you’ll quickly be armed with the information you need to confidently make the right strategic choices. Based on fact, not guesswork.

MarketFit Strategic Services

Advisory Services

MarketFit provides practical, time-tested strategic Advisory Services to CEOs, executives, and product leaders worldwide.

Value Discovery

MarketFit’s proprietary Value Discovery™ research gives you unprecedented insight into your customers’ values.

Here’s how we work

Together we’ll identify the challenge and choose the metric to optimize. We’ll then work with you to develop a plan to move that metric in the right direction.

Through years of experience across multiple markets, MarketFit has developed ways to help answer your key strategic questions and overcome the biggest obstacles to your success.

The MarketFit guarantee

You’ll make more money

Ask us about our pay only for value guarantee.

How we help your business make more money

Here are just a few of the questions we’ve helped our clients answer:

  • How can we get more people to buy our product?
  • What pricing model will yield the best results?
  • Which new features will have the biggest impact?
  • How can our team work better together?
  • Which market segment will yield the fastest growth?
  • Will our new product succeed in the market?

Facing a different challenge?

Contact us and together we’ll explore ways we can help.


MarketFit’s Alan Albert is the best product advisor I have worked with. He forces you to really understand your customer and how your customer will get value from your offer. The result of our work together is a product vision that connects with the market and people’s real needs.

Steven Forth, CEO, TeamFit

Contact us to learn more

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