Strategic services for measurable growth
Vancouver-Canada-and-Worldwide
Based in Vancouver, Canada, MarketFit enjoys working with clients worldwide.
Welcome to MarketFit
MarketFit provides business coaching and strategic services to help companies achieve measurably increased growth.
Our services also include Value Discovery™ methodology, which we developed to help our clients gain unique insight into the values, motivations, and feelings that drive their customers’ buying decisions.
These powerful market insights are fundamental to defining and delivering the Maximum Value Proposition™ that clearly communicates to customers the “why” that makes them buy. We then help our clients use this insight to drive measurable growth in market share, revenue, and profit.
MarketFit serves clients from startups through publicly-traded, international and multinational corporations and brands, across a range of industries, markets, and technologies.
We would welcome the opportunity to explore how MarketFit coaching, Value Discovery methodology and other strategic services can help your company achieve unprecedented growth. Please contact us to start the discussion.
MarketFit strategic services include
Alan Albert, Founder / CEO
MarketFit Founder and CEO Alan Albert is the co-founder of three software companies, selling one to Apple Computer. An innovator and collaborator, Alan has conceived and led the design and development of multiple top-selling and award-winning products, generating cumulative revenue of more than US$1 billion.
He is honored to have been awarded a Lifetime Achievement Award from FileMaker Inc., a division of Apple Computer.
Following education in cognitive psychology and computer science at Brown University, Alan’s career has spanned Fortune 500, SMB, and startup ventures. In technology, brick-and-mortar and pure services businesses, he has developed expertise across a wide range of B2B and B2C markets.
Alan has gained perspective through leadership roles as CEO and as head of Marketing, Product Management, Development, Manufacturing, Quality Assurance, Customer Service and Strategy. Alan also enjoys serving as board chair, director and strategic advisor to growing businesses and not-for-profit organizations.
Rajko Nikolova, Principal
Rajko Nikolova is a leadership coach and three-time founder who specializes in preparing executives for the pressures of high-stakes growth. He has built and guided multiple companies to successful exits across AdTech, SaaS, and B2C marketplaces. His early career was shaped by strategic partnership collaborations with global tech leaders like Google and Amazon.
Rajko’s work is grounded in a key insight from his founder journey: a leader’s external impact is a direct result of their internal state. At MarketFit, he partners with founders and executives to upgrade the internal frameworks that drive decision-making and communication under pressure. He helps them move beyond conventional tactics to build the resilience and composure needed to navigate complex challenges like board meetings, investor pitches, and organizational pivots.
His approach is a synthesis of lived entrepreneurial experience and deep training in human dynamics. Rajko draws on his formal education in Psychology from Goethe University, his training in Stanford GSB’s renowned Interpersonal Dynamics program (“Touchy Feely”), and his status as an ICF-accredited coach to help leaders unlock sustainable high performance without burning out.
Eric Bin, Principal
Eric Bin is a product leadership coach with over 20 years of experience building and scaling high-growth teams. He held leadership roles at Amazon, Clio, and eBay, where he focused on guiding organizations through rapid growth and transformation.
Today at MarketFit, Eric works with product leaders to help them drive greater impact at work, strengthen their leadership capabilities, and gain clarity in both their careers and lives. Drawing on his own journey leading teams in dynamic, high-growth environments, he offers practical tools and insights to help others thrive. He leverages not just his experience in big tech but also time spent in the public sector including not for profit, his time in early stage start-ups, and learnings from thousands of mentoring sessions.
Eric is dedicated to developing the next generation of leaders who can deliver meaningful results while growing with purpose.
