Strategic services for measurable growth

MarketFit Founder and CEO Alan Albert has led the creation of multiple top-selling, award-winning products, generating over $1 billion in revenue. He co-founded three software companies and designed FileMaker Pro, acquired by Apple Computer. At FileMaker’s 20th anniversary, he was honored with a Lifetime Achievement Award.

Alan’s perspectives have been shaped across over 30 years of leadership, serving as CEO and as head of Product Management, Marketing, Development, Manufacturing, Quality Assurance, Customer Service and Strategy. Building on education in cognitive psychology and computer science at Brown University, his diverse experience spans organizations ranging from startups through global enterprises, from technology to brick-and-mortar to pure services businesses, across a wide range of B2B and B2C markets.

For more than a decade, Alan has enjoyed coaching CEOs, executives, and leadership teams navigating growth, change, and organizational ambiguity. Using sharp questions, memorable frameworks, and perspective-shifting reframes, he helps leaders turn complexity into clear direction and confident, decisive action—strengthening strategy, monetization, communication, prioritization, and high-stakes decision-making.

Alan also enjoys serving as board chair, director and strategic advisor to growing businesses and not-for-profit organizations.

Rajko Nikolova is a leadership coach and three-time founder who specializes in preparing executives for the pressures of high-stakes growth. He has built and guided multiple companies to successful exits across AdTech, SaaS, and B2C marketplaces. His early career was shaped by strategic partnership collaborations with global tech leaders like Google and Amazon.

Rajko’s work is grounded in a key insight from his founder journey: a leader’s external impact is a direct result of their internal state. At MarketFit, he partners with founders and executives to upgrade the internal frameworks that drive decision-making and communication under pressure. He helps them move beyond conventional tactics to build the resilience and composure needed to navigate complex challenges like board meetings, investor pitches, and organizational pivots.

His approach is a synthesis of lived entrepreneurial experience and deep training in human dynamics. Rajko draws on his formal education in Psychology from Goethe University, his training in Stanford GSB’s renowned Interpersonal Dynamics program (“Touchy Feely”), and his status as an ICF-accredited coach to help leaders unlock sustainable high performance without burning out.

Eric Bin is a product leadership coach with over 20 years of experience building and scaling high-growth teams. He held leadership roles at Amazon, Clio, and eBay, where he focused on guiding organizations through rapid growth and transformation. 

Today at MarketFit, Eric works with product leaders to help them drive greater impact at work, strengthen their leadership capabilities, and gain clarity in both their careers and lives. Drawing on his own journey leading teams in dynamic, high-growth environments, he offers practical tools and insights to help others thrive. He leverages not just his experience in big tech but also time spent in the public sector including not for profit, his time in early stage start-ups, and learnings from thousands of mentoring sessions. 

Eric is dedicated to developing the next generation of leaders who can deliver meaningful results while growing with purpose.