Looking to spark a change?
Presentations, Workshops, & Facilitation
Invite MarketFit President Alan Albert to speak at your next conference, meetup, team meeting or corporate event.
Alan also enjoys leading workshops and facilitating meaningful discussions to help advance your company or team to the next level.
Hear real-world stories and lessons learned from in-the-trenches experience. Explore ways to improve your product, marketing, and development departments, or to align your executive teams or boards of directors. Learn new market-leading best practices for product innovation, product positioning, pricing and teamwork. Discover new and surprising ways to improve your organization’s alignment and performance.
Expect your assumptions to be challenged, and important conversations to be sparked. Contact us to learn more.

Two-Time Winner
Best Session
ProductCamp Portland

Popular topics
Seeking an engaging, thought-provoking speaker for your next event? Looking for an experienced instructor for an informative, engaging workshop? Need an experienced 3rd-party facilitator to guide an important discussion?
These topics are among the most popular:
Setting Customer Perception of Value as your North Star metric
- Value Discovery™ Research and the Maximum Value Proposition™
How understanding Customer Perception of Value can shortcut your path to success
Pricing your Products for maximum return
- Lean Startups and Lean Product Development
- Customer Research and the Customer Development Model
- Product Management best practices and lessons learned
- Value Proposition Design and how to discover customer values
Moving from conflict to collaboration, across your team and company
Strategy development, for your company and your products.
Strategic alignment, within your team, department, and across your organization.
Recent Engagements
Alan Albert’s recent speaking engagements include:
ProductCamp Online, (ProductCamp Atlanta, ProductCamp Austin, ProductCamp Boston, ProductCamp Charlotte, ProductCampRTP™, ProductCamp St. Louis, and ProductCamp Twin Cities)
Pricing Your Products For Maximum Return
Acetech Micro Summit, Vancouver BC
Pricing Your Products For Maximum Return
ProductCamp Portland, Portland OR
Right from the Start : From Failing Fast to Succeeding Sooner
*** Voted “Best Session” ***
Innovation that Matters, Marketing that Motivates, Pricing that Performs
The Surprising Fastest Path to Product-Market Fit
Your Price is Wrong: How to Price Your Product for Maximum Return
*** Voted “Best Session” ***Agile Vancouver, Vancouver BC
Good Agile, Bad Agile: Proving the Value of Agile to a Skeptical Organization
ProductCamp Vancouver, Vancouver BC
Gaining A Sustainable Advantage – Customer Perception of Value
The Surprising Fastest Path to Product-Market Fit
Your Price is Wrong: How to Price Your Product for Maximum Return
Why Your Product Sucks — And What to Do About It
Product BC, Vancouver BC
Building Products and Teams with Customer Value as the North Star (with Michelle Dunlea, Hootsuite)
Measuring Success (panel discussion)
Your Price is Wrong: How to Price Your Product for Maximum Return
ProductCamp Silicon Valley, Santa Clara CA
The Surprising Fastest Cheapest Smartest Path to Product-Market FitProductCamp Seattle, Seattle WA
The Future of Product Management, from Conflict to Collaboration
The Surprising Fastest Path to Product-Market Fit
Your Price is Wrong: How to Price Your Product for Maximum Return
Beyond Agile & PMCNW Joint Meetup, Seattle, WA
The Surprising Fastest Way to Reach Product-Market FitSimon Fraser University, RADIUS Slingshot Accelerator, Vancouver BC
Understanding Customer Perception of Value
International Institute of Business Analysis, Vancouver BC Chapter
Getting the Most from Your Customer Interviews
ProductTank / BCTIA Product Management Group, Vancouver, BC
The Maximum Value Proposition™: How to Create Winning Products with the New MVP
Impact Pricing podcast with Alan Albert
Impact Pricing host Mark Stiving, PhD. invited Alan to speak about Value-Based Pricing and how discovering and understanding Customer Perception of Value can help you optimize your pricing models for maximal returns.
Pricing Interview with Alan Albert
Pricing expert Alan Albert was interviewed by Steven Forth, CEO of Ibbaka, about Product Management and the skills needed to generate strong pricing models.
Testimonials
– Pad Warrier, Board Member, Product Management Consortium, Seattle
I found myself telling others about Alan’s MVP and today I got an email from a colleague asking me for more information on the topic.
– Lauren Brown, Blink UX
Thanks Alan for such a great presentation and providing us with a new way in approaching getting qualitative customer feedback!
– Jeff Pasek, Product Management, Verity Solutions
I highly recommend Alan’s presentation for all product managers and entrepreneurs.
– Kaitlyn Bate, Senior Product Manager at TalentWise
– Nathan S. Maas
– Bob Hamilton, Instructor, International Business, British Columbia Institute of Technology

– Tom Lessing, Managing Partner, QB Projects Ltd