Value Discovery Research is a structured methodology that includes in-depth interviews. These open-ended interviews, customized for each client, dig deep into customer motivations. We uncover what is rarely learned in customer research: the “why” that makes them buy.
Traditional market research surveys can answer only the kind of questions you think to ask, and so can help quantify only what you already think you know.
Value Discovery Research provides new insights into customer values that you can’t get any other way. Value Discovery Research ensures you hear the true voice of the customer.